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Point of Engagement: How BYOD is Permanently Changing Corporate Events
Total viewing time: 60 minutes
What do you do when every employee, customer and prospect that touches your brand has a smart device and a short attention span?
Called the “Bring Your Own Device (BYOD)” movement, smart devices are becoming the dominant point of engagement for almost everyone.
Such is the case for large group events. As millions of participants bring their devices to conferences, workshops, training sessions, etc, organizations, event planners and venues are seeking how to manage – and even harness – the BYOD movement.
Based on 1000s of hours of hands-on experience of working with some of the world’s largest brands, “Point of Engagement” is full of fresh ideas and practical tips.
- 5 surprising statistics on device adoption
- BYOD and the rise of blended events
- Preparing your facilitators and presenters for BYOD
- Winning over your IT staff
- 3 real-world case studies on BYOD and events
Justin Foster is the co-founder and CMO of Klowd.com – the creators of the SlideKlowd audience engagement platform. In addition to his business ventures, Justin is a speaker and author on branding, marketing, and generational/technology trends. He is the author of “Oatmeal v Bacon: How to Differentiate in a Generic World”. His second book “Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand” will be available Fall 2013. Outside of work, Justin is a husband, dad, football geek, coffee and style snob and Texas Music aficionado. You can follow Justin on Twitter @fosterthinking.
As the SVP of Business Development for InteSolv, Frank has been instrumental in guiding client strategies around building virtual businesses and addressing key needs for eLearning, eMarketing, and web collaboration.
In a 25 year career that started with Deloitte & Touche, Frank has been providing consultative services centered on business transformation activities, such as; merger-acquisitions, company turnarounds, strategic planning, organizational structure, technology architecture, and enterprise software development. Today, he incorporates this diverse experience in technology, finance, and operations as he leads the Business Development and Innovations team at InteSolv.