Adobe SiteCatalyst
Adobe® SiteCatalyst®, powered by Omniture, works with your organization's current online initiatives and identifies strong points and areas for improvement in one easy to use location. SiteCatalyst® provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels. Real-time information and metrics are the only thing that matter to an online business as audiences change quickly. With SiteCatalyst® you can quickly view the most important information of the day to make immediate decisions that will help you win business rather than potentially lose to the competition.
Some of the major features in SiteCatalyst are:
• Prebuilt reporting and analytics- boardroom-ready downloadable reports, drag-and-drop
dashboard design, extensive collection of ready-to-use reports, custom reporting for online events
• Mobile analytics- numerous out-of-the-box reports for mobile analytics, visitor identification for accurate profiles of mobile audiences, extensive library of device profiles, geo-location and carrier identification countries and carriers, mobile bookmark and dashboard access, email report delivery in mobile-friendly format
• Innovative workflow- Flatter navigation, product search, publishing lists to easily manage recipients of scheduled reports, lockable dates to prevent rolling periods in scheduled reports
• Adobe SiteCatalyst extensions for Adobe Flash® Professional and Adobe Flash Builder™
• Adobe SiteCatalyst NetAverages™ available through Adobe CS Live
• Video and Web 2.0 optimization- Video optimization reports, full support for popular media players, video engagement and milestone tracking built into reports, class-based implementation for video players, tracking and measuring Facebook apps
• Advanced segmentation- data segmentation from a report suite with the ability to create a new suite to hold the data,geo-segmentation reports to understand the geographic dynamics of web audiences, real-time segmentation of all online data using an unlimited number of visitor segmentation rules
• Easy and secure administration- easy management of account user groups, ability to duplicate report suite settings, intuitive interface for transferring ownership of bookmarks, reports, and dashboards
With these features and more, SiteCatalyst® gives you immediate insight into your online activities allowing you to make quick decisions, optimize content and improve conversions. All of this leads to more success on the web and mobile market.