What is Content Marketing? According to the Content Marketing Institute (or CMI), content marketing is "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." The purpose of content marketing is "to attract and retain customers by [...]
It's game time, buddy! This is how you webinar.
I've been the Marketing Manager here at InteSolv for just over 5 months now. When I came on board, the team told me that we work with the best online events platforms and partners in the industry. But doesn't everyone say that? Well, come to find out... it's really true! Here at InteSolv, we offer two [...]
New Adobe Connect Plugin Allows You to Turn Your Webinar Series or Learning Content into a Revenue Stream! We're really excited about being able to offer this new plugin for Adobe Connect. inteVISTA Sell is a simple-to-use, easy-to-install software plugin that allows you to sell your Adobe Connect webinars, recordings, videos, and training content. Setup is [...]
You’ve heard that webinars are the #1 marketing tactic for moving leads through the funnel and that 62% of marketers are already using webinars for content marketing. But what does it really take to be a success at webcasting? Here are three things that will help take your webcasts to a whole new level of [...]